Ever slipped into a shoe that fits perfectly lengthwise but still feels off? Chances are, it's not about the length — it's about the width. Here at Kizik, we understand that the little "M" stamped on the inside of your shoe isn't just a random letter but the key to day-to-day comfort. 

Before you brace for another tight squeeze or a loose flop, let's go over what that "M" really means, and why it might be the most important letter while shopping for shoes.

What is "M" in shoe size?

When you see an "M" on your shoe label, you're looking at “medium width”, a standard that guides the fit not just in length but around your foot. This medium width, marked as "M," is considered the standard or average by shoe manufacturers and caters to the typical foot width. 

Some are wider than average — this "M" ensures that shoes are made to fit the majority of feet comfortably, providing a baseline from which other sizes like narrow (N) or wide (W) deviate. This can help you make better choices, especially if you find standard-fit shoes often feel too tight or roomy.

Why is width important when selecting shoes?

Finding the perfect shoe isn't just about picking the right length. Width plays a crucial role in ensuring your footwear is as comfortable as it is stylish. 

Just as everyone has unique footprints, our feet also come in a variety of widths. Ignoring this aspect of shoe fitting can lead to more than just discomfort — it'll impact your overall foot health and daily well-being. 

Here’s why width is vital when you're shoe shopping:

• Enhanced comfort: Shoes that match the width of your feet prevent the common issues of blisters, bunions, and general discomfort. When your shoes fit properly across the width, you avoid the unnecessary pressure that can cause foot ailments.
• Better support: Correct width ensures that support features like arch support and heel cups are properly aligned with your foot, crucial for foot health and maximizing the shoe's benefits.
• Improved balance and stability: Shoes that fit well help evenly distribute body weight, enhancing comfort and stability while reducing the risk of falls or twisted ankles.
• Longer-lasting footwear: Well-fitted shoes endure longer. Tight shoes can stretch and strain, while loose ones wear out quickly due to excessive foot movement.
• Increased activity levels: Comfortable shoes make you more likely to stay active, encouraging both literal and metaphorical strides in your lifestyle.

Choosing the right shoe width is crucial for support, whether you're at the gym, at work, or just out for a stroll.

How do shoe widths vary between men's and women's shoes?

Shoe widths vary, especially between men's and women's shoes. Men's shoes are generally wider, reflecting anatomical differences. A medium width for men, labeled "M," usually corresponds to a “D” width, while a women's "M" typically equals a narrower “B” width. Understanding these gender differences is key to finding the perfect fit.

Can children's shoes also have a width designation?

Absolutely! Just like adults, children have diverse foot shapes, and a proper shoe fit is crucial for their growing feet. Children’s shoes also come in width sizes, typically labeled as "M" for medium, “W” for wide, and “N” for narrow. Choosing the right width ensures comfort and supports healthy foot development, helping prevent issues as they become more active.

How can you determine the right shoe width for your feet?

You've mastered the differences in shoe widths, appreciated why the right fit matters, and even learned that kids' shoes aren't just smaller versions of adult shoes — they need the right width, too. But how do you nail down the perfect width for your feet? Getting this right means the difference between "just okay" and "just perfect." 

Here’s how you can ensure your next pair of shoes fit without any pinching or slipping:

• Measure your feet at home: Grab a tape measure and wrap it around the widest part of each foot — usually the ball area. Record these numbers and compare them with size charts you can find online. Each brand might vary slightly, so keep that in mind.
• Use brand-specific guides: Since one brand’s "M" might be another's “N,” always check the specific sizing guide for the brand you’re eyeing. These guides are golden for getting that Cinderella fit.
• Get professional help: Swing by a shoe store and let the pros do their thing. They're wizards with the Brannock device (that metal foot measuring tool) and can offer personalized advice based on your measurements.
• Look online for help: Many online retailers have stepped up their game with virtual fitting tools. Input your measurements, and they’ll point you toward the best fit.
• Keep material in mind: Materials matter. Leather can stretch a bit to mold to your foot, while synthetics might not budge. Choose wisely based on how snug you like your shoes.

By measuring up and paying attention to these details, you’re setting yourself up for that “ahh” moment every time you slip on your shoes, be they casual walkers or formal stilettos. No more walking a mile and then wishing you hadn’t — it’s all about stepping smart from the get-go.

How can you keep your shoes in pristine condition?

Whether you’re wearing Kiziks or a pair of "M" shoes, these tips will keep them in top shape. Proper care extends their life, ensuring they look great and feel comfortable every time you put them on.

Here’s how to keep your favorite shoes looking as good as new:

Regular cleaning

Dust and dirt can quickly make any shoe look old and worn. For everyday cleaning, a soft cloth or brush can do wonders. For tougher stains or deeper cleans, consider using a cleaning solution like the one in our Shoe Care Kit, which is gentle on various materials and effective against stubborn dirt.

Protective treatments

Before you step out, especially in less-than-perfect weather, a spritz of a protective spray can make a huge difference. Our Rain & Stain Guard is perfect for keeping water and stains at bay, helping your shoes withstand the elements without sacrificing style.

Proper storage

When you’re not wearing your shoes, store them in a cool, dry place away from direct sunlight. Sun exposure can fade colors and degrade materials over time. Using shoe trees or stuffing them with newspaper helps maintain their shape and absorb any excess moisture.

Mind the soles

The soles of your shoes take the brunt of daily wear and tear. Regularly check for signs of wear and address them before they become major issues. For rubber soles, keeping them clean and free of debris can extend their life and maintain their grip.

Rotate your footwear

Wearing the same pair of shoes every day can wear them out quickly. Rotating between different pairs lets each pair rest and recover, helping to preserve their cushioning and structure.

Conclusion

So there you have it! Knowing that "M" stands for “Medium” is more than just a label. It’s about ensuring your shoes fit well and support your unique foot shape. Whether you're running, working long hours, or just walking, the right width is crucial for comfort and foot health.

At Kizik, we're passionate about making sure your shoes offer more than just a great look — they're a gateway to comfort and personal expression. With our innovative hands-free design, you can enjoy both style and ease without the need to ever bend down. 

Ready to step into comfort? Check out our collection and find your perfect fit today. Your feet will thank you for it!

Sources:

Shoes: Finding the Right Fit | OrthoInfo | AAOS

Bunions: Symptoms, Causes, & Treatment | Cleveland Clinic 

10 Points of Proper Shoe Fit | FootCareMD

How to tell it’s time to throw out your shoes | The Seattle Times